TRADIE ALL-STARS

LUCOZADE

BRIEF
Grow consideration by showing that LZ energy helps Tradies to ‘Bring The Energy’ during peak season, when life feels like a sport.

IDEA
Leaning on the insight that Tradies burn more calories than professional sporting athletes, we’ll honour Tradies athleticism by celebrating them in the same way that we celebrate our greatest sporting stars.

EXECUTION
Physical Tradie All Star Cards, an energy toolbelt and a range of social first videos working with Tradie micro-influencers from across the UK.

MY ROLE
Creative lead, ideation, pre-prod, on-set direction alongside director, post prod and edit oversight.

AWARDS
Silver - Drum Awards 2025 - Micro-Influencer Campaign

CASE STUDY

SOCIAL CONTENT