nothing beats an expert
FIRST DIRECT
BRIEF
Get mass affluents who need their bank to quickly help with unexpected banking issues in a world of generic solutions to consider fd as the industry’s pinnacle customer service provider by showing them that in a world of generic banking and chat bots, first direct’s customer service is always specific to you
IDEA
Entertaining, podcast style ‘dip in’ content that takes a fun swipe at the worst advice on the internet, to highlight the rare, actual expertise you get from a first direct customer service advisor.
EXECUTION
2 campaign bursts each with 15+ pieces social-first content with comedy influencers and podcasters - Marcus Bronzy and Aurie Styla, resulting in over 60M views across the campaign.
MY ROLE
Creative Lead, Pre and Post Production Oversight