NEXT LEVEL FRESH

COMFORT

BRIEF
Launch and educate Comfort’s audience about the new Scent Booster Elixir and it’s 10x botanical boost, in a social first way.

IDEA
Let’s show off the boost in all it’s glory and elevate your clothing to Next Level Fresh.. fresh spin on how to video’s, using the social behaviour of secrets and obsession, we’ll create a ‘how to’ video, progressively getting more botanical as you watch, with the king of laundry - Rylan Clark.

Then launch the product on a grand scale at the outernet with the UK’s first 360 degree immersive digital flower show with unique scent technology that enhances the multi-sensorial experience, by infusing the air with Comfort’s new fragrances: First Blooms, Summer Bouquet, and Heavenly Fresh.

EXECUTION
A hero edit with shorter cutdowns alongside a grand launch of the product on the Outernet screens

MY ROLE
Creative ideation, pre and post production oversight for social content alongside Mindshare and Goat Agencies

HERO TVC

HERO SOCIAL CONTENT

CUTDOWNS

OUTERNET LAUNCH