ATTENTION SHOPPERS

LUCOZADE

BRIEF
Supercharge Lucozade Alert, partnering with Anthony Joshua to bring his bespoke Mango Peachade flavour to the community and help them tackle the afternoon slump. 

IDEA
Hijacking a humble convenience store with an undercover heavyweight for Lucozade. Anthony Joshua brought his signature Lucozade Alert to the community by surprising shoppers from behind the till and offering them a much needed mid-day boost. We made local news as we disguised AJ as a security guard and presented the public with THE energy drink to tackle the afternoon slump.

MY ROLE
Creative lead, ideation, pre-prod, on-set direction, post production oversight.

SOCIAL CONTENT

PRESS